National CineMedia, Harena Data Signs Esports Advertising Agreement

National Cine Media, an advertising company for cinemas and DOOH. According to the company’s press release, esports aggregator Harena Data has agreed that NCM will distribute Harena Data content across platforms.

As part of the deal, NCM will exclusively sell ads throughout Harena Data’s content and events in the United States, including cinemas, streaming media, bars, restaurants and family entertainment. NCM will also work with Harena Data on content licensing agreements to help deliver esports content and gaming events.

“Working with Harena Data gives us a unique opportunity to develop esports concepts and create compelling consumer experiences beyond the entire NCM theater network and other complementary venues and media screens. You get it, “said Scott Ferenstein, president of sales, marketing and partnerships. Said in the release at NCM. “For brands, esports attracts young demographics with a very high level of engagement as well as our core movie fan audience. As it grows from a niche advertising strategy to mainstream, esports Believe to appeal to brands that continue to challenge to find new ways to connect with code-cut experience-driven GenZ consumers. Add esports to a compelling combination of movies, digital and DOOH, advertisers I’m happy to help attract movie fans anytime, anywhere.

According to Bill Dever, Chief Strategy Officer of Harena Data, this partnership is one of the “most exciting advertising deals” for Harena Data, which was founded just four years ago.

“The new potential for esports to enter the national theater chain and elsewhere offers incredible esports opportunities in a variety of areas, virtual and physical revenue for monetization. Combining models will define a new market for crossover entertainment between games and movies, “says Dever. release. “It also creates unique opportunities for brands to reach young digital natives and brings new content to cinemas and elsewhere. NationalCineMedia is always looking to the future and expanding its business into the realm of esports. Doing proves that they are the perfect partner. Work together to level up in media games. “

National CineMedia, Harena Data Signs Esports Advertising Agreement

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