A friendly dispute between the team behind the popular, murder-inducing indie and one of gaming biggest giants questions the limits of the Series X.
The games industry has had its share of high-profile disputes, but a recent disagreement between the Among Us and the Xbox teams raises an important question: can the Xbox Series X survive being thrown into lava? Among Us, the murder-filled indie hit developed by Innersloth was first released in 2018 to relatively little fanfare. However, a year later the game quickly and unexpectedly gained popularity, especially among streamers. As with many popular indie games, fans began to ask when the title would make it onto consoles.
The news came in December of last year that Among Us would debut on Xbox Game Pass in 2021. Initially, it seemed like the game would only be available on PC and that the announcement was mainly made to get fans excited about Microsoft’s Game Pass Ultimate cloud gaming coming to Windows in spring. Just a few days later, though, Xbox shared the news that Among Us would not only be coming to Xbox Game Pass on PC but would be available on Xbox consoles this year, as well.
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The heated discourse centered around Microsoft’s console and its ability to withstand molten earth began with a tweet from the Among Us team. The post depicts one of the game’s crewmates standing over a large pool of molten rock, calling to mind a new, lava-filled mod for the game called The Floor is Lava. The Xbox team took the opportunity in the comments to remind players that Among Us was currently available for Xbox Game Pass, which kicked off a series of responses leading to the burning question at the heart of this dispute.
The Among Us team, though insisting the answer would really be for a friend, directly asked the Xbox account whether Microsoft’s state-of-the-art Xbox Series X, was, in fact, “lava proof.” What followed was a message that recalled the company’s previous response to staged viral videos that showed what appeared to be smoke coming from the then newly released console top vent. The company’s reply to the Among Us team began by expressing disbelief that this point needed clarification, but in no uncertain terms advised Xbox owners to avoid “chucking” the Xbox series X into a pool of liquid fire and rock. The recommendation seems to have come too late for the Among Us account judging by its response and the Xbox team’s resulting query.
This fun bit of banter between the Xbox and Among Us teams is a great example of how game marketing is changing in the wake of social media. The developer’s original lava post was liked over 37,000 times at the time of writing, with the Xbox reposes gaining several thousand of their own. Since the popular game soon coming to Microsoft’s console, the attention this conversation received is seemly a win-win for both companies.
Source: Among Us/Twitter
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